TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via cable. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and online content